Pengaruh kualitas produk dan penjualan produk terhadap minat beli dengan harga yang dirasakan sebagai variabel moderating pada usaha Ayam Mama

This study aims to examine the effect of product quality and sales on purchase intention moderated by perceived price. The sample that has been used in this amounted 159 respondents from prospective consumers Ayam Mama Jakarta which were obtained distributing questionnaires using google forms. In Smart PLS 03 software test hypothesis be studied. results showed had an buying interest with significant highest T-Statistics P Values 5 hypotheses tested. Product have Values. also shows price a T-Statistic Value. For moderation, it can strengthen interest, but moderation weakens interest.